Felipe Cruz is a Compensation Manager with over 12 years of experience in compensation consulting, specializing in market diagnostics, pay strategy, and variable compensation design. At Carreira Muller — one of Brazil’s leading compensation consultancies — he leads projects that help organizations build compensation practices aligned with business competitiveness, sustainability, and culture.

Felipe also serves as a technical commentator in the “ConsultAqui” series, sharing insights on emerging trends and best practices in rewards and performance management. His work bridges analytical rigor with strategic storytelling, helping leaders see pay not as a cost, but as a message — one that defines behavior, culture, and business outcomes.